About Rushauna
Q: Tell us about yourself?
A: My name is Rushauna Beckles and I am a chocolate loving content and marketing consultant. I was born in Guyana and moved to Canada at the age of 9 years old. I am a graduate of the Early Childhood Educator program.
I'm a very creative, resilient individual who enjoys designing gift baskets and creating natural handmade soaps, wax melts, lotion bars and baking.
Q: What motivated you to start your business, Served with Creativity?
A: The pandemic. Lol. During the pandemic, I didn’t want to return to my daycare job, so I decided to utilize my creative skills, retail experience and my passion for assisting others to start my business. I began as a Virtual Assistant, pivoted to being a Content Marketing Strategist and in the current position as the CEO and Content and Marketing Consultant.
These developments came about because I learnt that a lot of business owners don't know the different types of content they need to create to attract their ideal clients. Also, they’re too busy overthinking their ideas and listening to coaches/mentors on where they should be showing up online. For example, some coaches love to tell business owners to market on Facebook and majority of the time they don't know anything about Facebook and may not even like it.
There are so many different ways to market a business that no one should feel stuck doing a strategy that they don’t like and isn’t working!
Q: What are Served with Creativity’s core values?
A: Our core values are creativity, kindness, and community.
Q: What problem does your services resolve?
A: We assist financial professionals to stop "winging it and throwing spaghetti at the walls to see what will stick when it comes to marketing their business. We also help them create a marketing strategy and plan that they can confidently execute on a consistent basis, and to hone in on the things that are working for them.
Q: For whom are your services designed?
A: My services are designed for financial professionals, coaches, mentors, money experts, educators, bookkeepers, etc.
Q: How do you improve upon the value of your services to stay relevant?
A: By regularly doing professional development (taking courses and training sessions).
Q: How do you establish trust with your team and clients?
A: We establish trust by getting to know the individuals and teams that we're working with such as their needs, goals, how they define success, how they want to be celebrated, etc. and doing what I say I’m going to do.
Q: How do you acquire and retain customers?
A: We acquire our customers through social media and network marketing and sharing with others our philosophy and how we can assist and develop strategies for their business. We retain customers through authentic relationship building, productivity and feedback/surveys.
Q: Share with us the most funny or intense “behind the scenes” adventure you have experienced while building your business or career.
A: Earlier this year, we hosted a free speed networking event and made the mistake of giving the participants the wrong time--an hour after the original time. Long story short, I missed my own event and a number of participants didn’t get to attend. When my team and I signed onto the platform, I saw that only two people attended.
Q: What kind of leader are you?
A: I am empathetic, transformational, participative, strategic and open-minded. I have the ability to create events that bring people together, be a resource and take the initiative to do things that bring about change and growth.
Q: How you have developed your leadership mindset.
A: I’ve always been someone who loves to assist others. I’ve developed my leadership mindset mainly through my work experience as an Early Childhood Educator and being a support to my colleagues. For instance, I took the initiative to create fundraising events to raise money for our daycare by making gift baskets and rallying my colleagues to bring items and buy tickets. I also created a Valentine’s Day morning surprise to show appreciation to parents and a secret Santa event to bring colleagues together.
Q: What tools/methods do you utilize to maintain or enhance your leadership mindset?
A: Attending workshops and summits. And reading books such as Atomic Habits by James Clear. This book is focused on mindset.
Q: How do you effect change within your sphere of influence?
